Archive for February, 2007

Can Green = Green ?

Thursday, February 22nd, 2007

Roughly 100% of the CEO’s of multinational companies are human beings. Human beings require adequate supplys of fresh air and clean water in order to live.

A corporation is by definition a legal entity that does not have a biological body. It’s really too bad that science fiction movie directors need air and water, they could make one helluva a movie out of this premise.

Trend Spotting

Wednesday, February 21st, 2007

I hope the blog title isn’t copyrighted by Viacom. Anyway, I am going to blog about trends for the rest of the week.

First post goes to the youth market. This is something that should not be underestimated. For instance in the auot industry in the US there are going to be 4 million first time car buyers per year. You have to cater to that market, and you have to try to do it better than the competition. The Honda Fit is my pick for excellent marketing in this category.

Joost Desserts

Wednesday, February 21st, 2007

Viacom has signed a deal with an upstart YouTube rival. The creators of Joost are no strangers to success. Have you ever heard of Skype? I have. I hadn’t heard of Joost, but I walked down the hall just now and did a survey. 20% of the people here have already heard of Joost. But have they signed up to beta test?