SLAMBOARD

My partner in life responded to my mention of what is going on with this guy Jeff Burgar with the phrase ‘Type-in Traffic is Golden’.

You may have never heard of Jeff before, but you have probably heard of Tom Cruise, Bruce Springsteen and Celine Dion. Jeff used the names of these and many other celebrities when registering domain names beginning in the mid 90s. When the stars get lawyered up, Mr. Burgar doesn’t have a leg to stand on. His business model has been to use these iconic URL’s with redirects to a commercial site that he operates.

I have no idea why Tom Cruise waited 10 years to get tomcruise.com taken away from Jeff Burgar. Maybe Tom and other scientologists are asked not to use the Internet.

This entry was posted on Saturday, March 10th, 2007 at 4:49 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.