Killer App.
My wife just got a really good business idea. I can’t talk about it. The day before that I had a business idea that was monumentally better than most of my other ideas. Actually, as I was typing this, my wife found out that somebody is sort of already doing her idea 
People are talking about the thing that my wife want to do. It is a really cool and REALLY big idea. It’s kind of ironic that her idea is very IRL based and my idea is totally web based. A few short years ago I was the guy working with my hands at a day job.
