When a BUZZ word becomes such in the present, I tend to closely examine any content that uses that word. I am always suspicious that the writer might not be using the new flavor of the month word or phrase correctly.
Tipping Point?
Grass Roots?
Meme?
Being under 40, I was unaware until today that relevance was a BUZZ word. According to a certain source that doesn’t wish to be considered as a reliable source, its present use became fashionable in the 1960’s.
The meaning that the word became imbued with then does not have any relevance to it’s use in blogging circles. When you add the word links after the word relevant, you get something that is considered to have value to search engines.
If I include the term Florida Life Insurance in this post and talk about getting insured in Florida, I am in effect, providing InsuranceSalesman.com with a relevant link. The fact that a human being reading this post can see that I am primarily talking about relevance is simply not relevant.
Florida Life Insurance must be an interesting business to be in considering the fact that many residents have moved there from other parts of the country at retirement age, and the other three people wrestle alligators and/or tarpon to entertain them.