This is the official word on the unofficial Google motto:
Our informal corporate motto is “Don’t be evil.”
Pretty simple, right? Maybe too simple.
Remember the famous Clinton quip about the definition of ‘is’ ?
With Google we have not one, but three words to dissect for obvious and hidden meanings.
I think the meaning of don’t is pretty inarguable. For some reason it’s meaning is a bit cloudy when I use the word in a sentence with my teen aged kids.
Be is essentially to exist, either in a certain state or just in absolute terms. Google employees might sometimes make the mental leap from be to appear to be. It’s a very short leap and requires no faith whatsoever. It’s like the difference between being busy and looking busy. It’s a distinction that people in large organizations don’t always care about that much. In fact, corporations exist so that there can be entities that can act an an individual financially and legally without having an actual human body associated with it. Corporation and corpse have the same root.
Here is the top ranking image for a Google Image search for Evil. The first page for this query has Osama, Bush, the Pope, Mike Meyers…you know the usual suspects.
A web search for Evil has the article in Wikipedia first. This quiz is #3. Maybe someone at Google should fill it out and get back to me.