Vetting Celebrity Endorsers
Paying a STAR to endorse your product can be very good business. If I had a huge multinational company and I was making decisions about product promotion, I would want to have these people fill in some kind of psych test first. I’m sure some celebrities would walk out on the deals, but I think it would be good business in the long run.
NIKE is considered to be a bad corporation by scores of people to start with. Now they are having to back out of a shoe endorsement deal that they had with an NFL star because it turns out that he was operating a BARBARIC Dog Fighting Pit on his property (which he claims to have had no involvement in). I hope the NFL and the Falcons react as decisively towards Michael Vick as Nike did
I think Pepsi hires a fast succession of Pop Stars just so they can tell people to keep the inevitable scandals in perspective. Michael Jackson and Britney Spears have both drunk at the Pepsico trough. They both insist that they are not bat shit crazy, but I bet they would have refused to take one of those quizzes like the one I filled in after an interview for a management job. I think they are design to test you stability and your honesty. And to answer your question, no, I didn’t get the job.
