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Today the Kimkins.com camp announced the appointment of Christin Sherburne as Director of Media & Public Relations.

Christin was the Woman’s World cover model. In the midst of the discussion in the past couple of months about the identity and weight loss claims of Kimkins creator Heidi Diaz (”Kimmer”) a story surfaced that Christin had begged Heidi to meet her during Christin’s trip to LA for the Woman’s World interview and photoshoot, but Heidi brushed her off. To the best of my knowledge nobody, even Christin, can say that they have met “Kimmer” in person or verify that she is the woman in her diverse assortment of “after” pictures.

Christin, a Kimkins affiliate who makes commissions from sales she helps drive to the site, has deflected my attempts to seek her comment on the alleged brush-off. However, I have been told that she was very disappointed and I wonder, given the revelations of the past couple of months, whether she still has faith in Diaz’s integrity.

Christin is facing a tremendous challenge as the Kimkins controversy swirls, damaging details about Heidi Diaz continue to surface, and more and more people come out against the Kimkins diet and the so-called “plan behind the plan” encouragement of starvation-level calories and laxative abuse. Many women are now coming forward with accounts of medical crises they attribute to the Kimkins diet. Even low carb blogger Jimmy Moore has renounced his support of the Kimkins diet.

I have information that suggests that new information about the identity of Heidi Diaz may be about to surface in the coming weeks, making Christin’s new position even more difficult. Stay tuned.

Read my series about Kimkins.com and the controversy about Heidi Diaz (aka Kimmer) here.

This entry was posted on Saturday, August 11th, 2007 at 9:11 am and is filed under Business, Ethics, Marketing, Kimkins Diet, Kimkins.com, Medical/Health, Diet Industry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.