Contests in the Blogosphere
Friday, September 21st, 2007When I was a kid, I think I learned more language skills from reading the contest details on cereal boxes than I did from my teachers. I used my language skills and my basic knowledge of contests on a few occasions on the blogosphere. Whenever I have had a contest on a blog, I have always written a list of rules that attempt to make things clear. With contests big and small becoming a popular way to promote blogs, I am seeing a lot of contests with incomplete rules or sometimes no rules at all.
Generally speaking, good will and very small prizes have meant that these contests come off without a hitch despite the poor planning. A big part of that is the self selecting nature of the contestants. They will almost always be people who choose to read your blog because they like it.
There was recently a blogger who held a bogus contest with a very large prize, $5,000.
When he eventually did not award the prize, as many people had predicted, there was a vengeful campaign. It basically involved highlighting his dishonesty on pages with good SEO. I couldn’t remember the bloggers name or the details, so I entered the words contest scam blog into a search and the sordid story was the number three item.
I am leaning towards not having contests, because I have not seen a good return on investment with the last few that I have conducted. It hard to measure ROI with these because adding a few readers that stay long after the contest has an immeasurable value.
The event that is pointed to in Wikipedia as a causal factor for the Better Business Bureau was a court case pitting Coca-Cola against the United States Government back in 1906.
