SLAMBOARD

PPC Professional Steve Baker has a website that is devoted to helping people better understand how to run an effective adwords campaign. He has created a a comprehensive guide to . He guides you through the basics of keyword generation and grouping. He gives valuable advice about writing your text. He reveals some important details about creating a landing page that the Google will like. The thing that most novices are intimidated by is the bidding process. Obviously a campaign will usually have the goal of increasing your revenue so overbidding is asking for disappointment. Steve Baker has some great rules of thumb on how to start your bidding based on your goals and your budget. Adwords has built in tools to help you manage things. Steve points them out and explains them in language that a newcomer to the process can easily understand.

When you have adwords on the landing page associated with your ad campaign, your expenses will be offset by some increased revenue. If you look at the ads by Google that are on this page, you will probably see some that are relevant to the content of my site and some that are not as relevant. Some of the advertisers are getting a better return on their investment than others.

This entry was posted on Tuesday, November 6th, 2007 at 11:16 am and is filed under Business, Internet, Google, Marketing, Traffic, Advertising, Web Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.