Imagine pulling up to a gas station in a strange town and stepping out of your car to find that the display on the pumps includes a local map from Google with directions to some key points of interest. That sounds pretty cool. Lots of people are reporting on how cool it is. Some people, me included are a little lukewarm about this. Apparently to initial version will allow the owner to choose the points of interest based on their own criteria. You can expect directions to various places that want your money. You might not get directions back out of town.
Source: Information Week