Christmas Tree Marketing
75% of American Christmas tree buying families opted for live trees last year. They spent an average of $40.50. That adds up to $1.2 billion in sales.
However, the sale of artificial trees has grown more than 25 percent in the last five years. Consumers spent $631 million on fake trees last year. A natural Christmas tree is a natural, renewable, recyclable product. I would encourage people to buy locally grown trees if that is possible. I used to get mine for free from my fathers woodlot. I one a cash door prize at my employers Christmas party one year and I splurged on a fancy tree from a local lot. I think it cost about $30 back then.
I worked on a Christmas tree farm as a teenager. The trees that I trimmed during the summer were cut, graded, wrapped, loaded and shipped by truck to Boston where my boss rented a sales lot. The growers in Christmas Tree Council of Nova Scotia donates the best big tree in the province to the city of Boston each year as a gesture of thanks for the relief effort that Bostonians offered to victims of the Halifax explosion.
