Kimkins is optimized for search engines. The SEP work was carried out before Heidi Diaz came clean about her actual weight. If you search the term Kimkins on Google, you will see Kimkins.com at the top of the search. Below the site description are seven links to pages within the site. One of them is the old Who is Kimmer page. On that page is the fraudulent after picture and also the 198 lb weight loss claim and the text of the old interview with Jimmy Moore. This page should be deleted. I have to wonder whether it had been left up on purpose.
Edit: The page no longer accessible.