Walmart Prepaid Visa Cards Update
My site gets search traffic from a few people everyday who are curious about Walmart Prepaid Visa Cards. I assumed that this was because I was one of the few business bloggers that made a point of commenting on their launch last year. I also assumed that the product was popular. I was surprised to learn that when a firm surveyed 800 lower-income consumers, only 1% of them actually got these cards. These are people that go to Wal*Mart almost 5 times per month.
So, the cards aren’t explosively popular. The issuers are still happy with their bottom line, although there are worries that the government may make additional rules about terms and charges that will restrict the potential for profit. General Electric Co.’s GE Money subsidiary is the issuer of the Walmart card.
Source:Digital Transactions
