Archive for March, 2008

Why the Fascination?

Sunday, March 30th, 2008

Comments and emails have come in to this blog from people who are obsessed with the notion that there is a link between Kimkins and The Magic Chicken Diet.

I spent about two days being curious about the Magic Chicken Diet. It seemed to be a pretty clearcut case of someone wanting to replicate the success of Kimkins using a very similar business model. I think the commonalities extend to the fact that the diets are not vetted and approved by any nutritionists. Also they are low carb and low fat diets.

I haven’t done enough research to offer an opinion as to whether the Magic Chicken Diet is a scam. As a business person, I think that jacking the price up was a mistake.