A handful of people have been finding my site via search queries on Ask.com. I hadn’t bothered investigating this until today. I was very surprised to see that Kimkins.com does not show up on a search for ‘kimkins’. Not on the first page. Not on the second page. I actually looked through a number of pages and it just didn’t seem to be there.
Here is an explanation of how Ask.com works…
Ask’s ExpertRank algorithm provides relevant search results by identifying the most authoritative sites on the Web. With Ask search technology, it’s not just about who’s biggest: it’s about who’s best. Our ExpertRank algorithm goes beyond mere link popularity (which ranks pages based on the sheer volume of links pointing to a particular page) to determine popularity among pages considered to be experts on the topic of your search. This is known as subject-specific popularity. Identifying topics (also known as “clusters”), the experts on those topics, and the popularity of millions of pages amongst those experts — at the exact moment your search query is conducted — requires many additional calculations that other search engines do not perform. The result is world-class relevance that often offers a unique editorial flavor compared to other search engines.
Clear as mud, Right?