Jimmy, that’s exactly it. There was a finite supply of that when it came to the Kimkins thing. One blog that I am going to put some more work into is focused on an environmental issue, specifically reducing our use of plastics. It’s something I care about and there is a ‘personal journey’ aspect. http://plasticless.com/

I think the magic formula for blogging success goes beyond consistency. I think you have to express views and opinions in an absolute way. That’s something that I drop the ball on a lot. I’m the John Kerry of blogging.

There are bloggers that I don’t agree with or even like that I read often because they have an extreme view that is provocative.