Archive for the 'A CONTEST!!!' Category

Common Blog Contest Mistakes Part 1: Sucky Prizes

Saturday, January 17th, 2009

prizeContests have been pretty popular on the blogosphere over the past couple of years. The trend seems to be waning quite a bit these days. This could be the result of the economic crisis or it could be that many bloggers felt that they got a lousy ROI from contests.

I have run a few contests on this and other blogs. By and large I would say they were failures. I have learned from my mistakes and I figured that I could fill in some space on this blog by telling you about some of them.

One of the most common mistakes is giving away something that nobody wants. I found a good example of this at Six Different Ways. There may be a few people who would want something that may damage your wall, door or the product if removed.

I have held two separate contests that had ‘mystery prizes’ and it seems that people don’t like surprises. I had one entrant for the first contest and zero for the second.

Some people offer fantastic prizes, but ask for a lot in return. Tyler Cruz is giving away PS2s and wide screen monitors, but only to people who become affiliates (downline from him) and earn high revenues.

Personally, I think that cold hard cash is often the best prize. I had a very simple contest a few years back that involved awarding cash (through PayPal) to the first person who congratulated me on reaching a certain web traffic milestone. This was modestly effective because it encouraged frequent visits from the people who had seen the contest details and decided that they wanted to win.

Got Trouble ?

Saturday, August 18th, 2007

The GotTrouble.com directory is a unique directory for legal services and other services like traffic schools and rehab. What makes it a great service and a great marketing model is that it is categorized by personal problems. There aren’t very many of us who go window shopping for lawyers because it is such a nice day and we just love looking at lawyers. We start a search for a legal service because we have a compelling problem.

On the lighter side, they are sponsoring a Sing Your Troubles Away Video Contest and the available prize money is a heart warming $5,000. I have embarrassed myself on YouTube for much less than $5,000.

Amy Winehouse is famous for a tongue in cheek song about Rehab. I hear she is in Rehab now. If that is how writing these problem songs works, I’m going to minimize my risk and choose a problem that I can handle better…

How about White Collar Crime? I have not actually committed one of these, but I read about them a lot. It seems like the tide has really turned in the way that judges view this problem.

Here’s a few lines that I have managed to think up on the fly…

“They say I did the crime,
So I should do the time,
But I’ve seen that State facility,
It has a horrible back nine.

I’ve got the blues,
I’ve got the white collar crime blues,
If I had used a shredder,
Things would’ve been much better,
I’ve got the blues.”

I may enter GotTrouble.coms Video Promotion, but don’t worry too much about me as far as competition, I have a horrible singing voice. I wish you the best of luck, should you decide to enter this contest.

Contest Anxiety

Saturday, June 2nd, 2007

Holding a contest on your blog as a way do generate traffic has a catch 22. You will not get effective word of mouth about the contest because people who find out about it do not want to dilute their own chances of winning.

About a year ago a held a contest on a humor blog that was just for fun. The prize was a mystery object to be sent by snail mail. I only got one entrant. She did get a reasonably nice prize. I enjoyed the absurdity to some extent. I wish I had gotten more interest.