I am a beta tester of the ground breaking new video platform known as Joost. I applied to Joost for an invite the moment I found out about it.
If I had sat around waiting to get accepted by them I might still be waiting. I think that maintaining a situation where demand is hugely outstripping supply was partly a marketing tool. Limiting the number of beta users has probably been important to the stability of the platform as well.
There was a booming and ethically questionable market for invites on eBay. I think the bottom dropped out of that as soon as beta testers got hooked up with 5 more invites to give away this week. I ended up getting and invite the old fashioned way; sucking up to a tech blogger that had a small number of invites to give away. Thanks TechnoMojo.
I gave one of my initial two invites to a social contact who didn’t even know about the program before I offered it to her. I am going to try and get some feedback from her soon.
The draw for me was the promise of long programs and full screen high quality video. I guess I heard about Joost from a news article mentioning their deal with Viacom. A recent e-mail campaign has made some pretty amazing announcements about what kind of content will be available down the road as a result of this business deal
I think with any video platform content is king. There is enough varied high quality content to keep me entertained. I really don’t have the spare time to burn through it all and get bored. I watched a fascinating documentary about the Vatican and a very odd indie movie about a socially and intellectually stunted punk rocker.
A major plus with the program is the ability to browse by title and/or channel while you are watching a video. You can even bring up an information window.
A small annoyance is the advertising. It is annoying for a few reasons. There is a short pause when your program stops for the commercial break. In the earlier version, the screen had the same graphic for every type of pause, whether it was a problem or just a pause for a commercial. This few seconds of uncertainty was annoying.
They have generally only had one advertisement running on any given day. When they get an increase in the number of advertisers, I would love to see a variety of them during a viewing session. It is probably asking too much to have them be as contextual as possible. When I was watching the Vatican special, the ad was a wireless provider ad that features a streaker. At least they have big name clients with television style ad campaigns. If they didn’t I would be wondering when the FREE was going to stop.
Speaking of ads, I am wondering when the announced prerun advertisements will be starting on YouTube.
I have had two recent experiences with popular sites being overwhelmed by viewer demands. I noticed that the new version of Joost, version 0.9, has a chat function, I think I will hang out there once or twice to see what range of user opinions are out there.
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