Archive for the 'Kimkins.com' Category

Present FTC Regulations and Kimkins.com

Tuesday, January 26th, 2010

Here is a concise explanation of what the FTC does, taken from Wikipedia:

The FTC carries out its mission by investigating issues raised by reports from consumers and businesses, pre-merger notification filings, congressional inquiries, or reports in the media. These issues include, for instance, false advertising and other forms of fraud. FTC investigations may pertain to a single company or an entire industry. If the results of the investigation reveal unlawful conduct, the FTC may seek voluntary compliance by the offending business through a consent order, file an administrative complaint, or initiate federal litigation.

Reports from consumers is first in the list of things to which this great big independent government body responds. In the absence of consumer complaints, a misleading online sales pitch can thrive indefinitely. Here is a video tutorial on how to file a complaint with the FTC:

Interestingly, this video recently celebrated its second anniversary an Kimkins is still not in compliance with the current FTC regulations. The FTC has a page of good advice for people shopping for weight loss products and services. Nobody who reads that page carefully will pay for a Kimkins membership but at this point it’s not the careful consumers that we are worried about. If Heidi Diaz had been around in the 1800s, we’d probably be debating whether she had coined the phrase about suckers and their reproductive rates. Kimkins doesn’t comply with the FTC because it simply wouldn’t work. The FTC disapproves of fantastic claims of weight loss and asks instead for typical or average results. Please leave some comments with wording suggestions for the typical results of Kimkins. My suggestion is as follows:

I lost $39.99 in just 3 months!!!

Deja Vu: Britain’s Got Talented Weightloss Scammers

Sunday, June 21st, 2009

I just saw this on the Daily Mail website…

lighterlife.JPG

Almost everything about Jackie Cox mirrors the Kimkins Controversy.

  • 500 calorie diet -check.
  • Weightloss guru who is discovered to be obese -check.
  • Dieters reporting hair loss and other health side effects -check.

There is one very important difference. As far as I know, Jackie Cox has never posted fake pictures of herself or fabricated facts about her own successful long term weight loss. The other difference may be a direct result of that difference. Her diet empire, LighterLife, continues to thrive and Jackie lives the good life in the Bahamas (a popular tax haven with the Brits).

Woman’s World Magazine Apologizes

Monday, February 18th, 2008

The seven figure sales at Kimkins.com were due in no small part to the favorable coverage in Woman’s World Magazine. This publication has huge circulation, and the print versions will often sit in waiting rooms and salons enjoying months or years of repeated perusal. People seeking to expose the Kimkins fraud did not get very far in trying to convince Woman’s World to make any kind of reversal or apology. We personally received no answers to our questions last year and instead got a cease and desist order. In response to the letter, I made changes to the cover image that I was using to make it arguably transformative. There was no follow up from the magazine. I didn’t send any further correspondence to them. Many, many interested people did.

After a long wait, the magazine has finally apologized in detail, on their website. A print apology is also forthcoming. I thank them for it.