I was just checking out one of many online businesses that claim to operate on Christian principles. I am skeptical but respectful of this practice. Basically, I consider it a branding decision and the degree to which it is ethical is entirely dependent on how well they follow through with that promise. Actual churches don’t always measure up, so it is highly probable that many ‘Christian’ businesses register fairly high on the hypocrisy meter.
This particular Christian business seemed okay and what caught my eye was that they felt it was necessary to have a front page disclaimer related to advertising. The most prominent advertising was coming from Google.
Many webmasters and bloggers put contextual ads on their sites and take a buyer beware approach. These ads are so ubiquitous that we tend to feel zero responsibility for their content. Maybe we are wrong.